Specialty Air Roasted coffee from V Roast is not just better tasting, but it's better for your health and the environment.

V Roast Coffees

All organic coffee bar & vegetarian vegan bistro

Air Roasted Coffee vs Drum roasted coffee!
According to Michael Sivetz, inventor of the modern fluid bed roaster - in a drum roaster, the chaff that comes off the beans remain in the drum and quickly carbonizes. It is here, he claims, that the formation of numerous carcinogens are created and ultimately pose a threat to consumers. Link to other reference 
Have you had coffee leave you with a sour stomach and an unpleasant, jittery feeling throughout your body? Or one that tastes burnt and bitter?  People usually attribute these characteristics to a particular style of coffee roast or brand of coffee. Maybe it’s neither and In many cases it’s the roasting equipment causing the undesirable flavors. You might stumble onto this realization by having a cup of extraordinary coffee.
There are two basic methods of roasting coffee, the most common method is drum roasting. 
Nearly all commercial roasters are drum roasters. Most drum roasters today introduce hot air into their roast chamber, then the beans tumble and touch the hot surfaces to roast, like clothing in a clothes dryer. 
With Fluid Bed Roasting aka Air Roasted Coffee you taste the coffee not the roaster. It’s the air that roasts the coffee not the surface of the roaster. So the coffee has a very clean taste that is intensely aromatic, minus the acids and bitter tars that are produced by conventional roasters. This roasting method was championed by Michael Sivetz, Chemical Engineer and Coffee Industry Consultant. He wrote the first scientific treatise on coffee, Coffee Technology.  Disappointed with the state of roasting manufacturing, he developed and manufactured the first practical commercial air roaster: the Sivetz Fluid-Bed Roaster.
The Sivetz system levitates the beans on a fluidized bed of hot air, keeping the beans moving and not scorching on hot surfaces. The sole use of hot air greatly increases the rate of heat transference to the beans, creating a cleaner, more aromatic roast free of bitter tasting tars. Sivetz sold hundreds of these roasters all around the world, and many have been inspired to create their own air roaster based on his design. What is Fair Trade Coffee?
Fair trade coffee is coffee that is certified as having been produced to fair trade standards. Fair trade organisations create tradingpartnerships that are based on dialogue, transparency and respect, that seeks greater equity in international trade.

What type of coffee has the most caffeine?
Different beans have varying levels of caffeine content. For example, Ethiopian coffee is 1.13 percent caffeine, while Tanzanian coffee is 1.42 percent caffeine. The popular Arabica bean only contains 1.5 percent caffeine, while the strongest bean, the robusta bean, is 2.4 percent caffeine.

​​Coffee storage:
​Your beans’ greatest enemies are air, moisture, heat, and light. According to the National Coffee Association coffee should not be stored in a clear container in a lighted environment, as the light will compromise the taste of your coffee. Also after coffee beans have been roasted they will continue to release a lot of carbon dioxide (CO2) and sulfide if gas roasted. thats why coffee is best stored in a package that has a one way valve.. So if storing coffee in glass keep in a dark cool place and if the coffee is fresh roasted allow a few days for coffee to off gas before sealing in a glass jar.

Freezing coffee:
​Freshness is critical to a quality cup of coffee. Experts agree that coffee should be consumed as quickly as possible after it is roasted, especially once the original packaging seal has been broken. While there are different views on whether or not coffee should be frozen or refrigerated, the main consideration is that coffee absorbs moisture – and odors, and tastes – from the air around it, since it is hygroscopic (bonus vocabulary word for all the coffee geeks out there).
Most home storage containers still let in small amounts of oxygen, which is why food stored a long time in the freezer can suffer freezer burn. Therefore, if you do refrigerate or freeze your beans, be sure to use a truly airtight container.
If you choose to freeze your coffee, quickly remove as much as you need for no more than a week at a time, and return the rest to the freezer before any condensation forms on the frozen coffee.
Freezing your beans does not not change the basic brewing process. 

​Does dark roasts contain more caffeine than lighter roasts?
Dark roast coffee actually contains lower levels of caffeine.  Light and dark roasts come from the same bean, but the temperature and the time they are roasted are very different.  If you are looking for an extra caffeine fix, brew up a cup of light roast coffee!

​ARABICA VS. ROBUSTA: WHAT IS THE DIFFERENCE?
​Arabica and Robusta beans are two different species. Arabica coffee beans are considerably higher in price and therefore used for most premium coffee bean blends whereas robusta coffee beans are typically found in instant coffees are are used as fillers in blends (a 70:30 blend consists of 70 percent arabica coffee beans and 30 percent robusta coffee beans. Robusta also has higher levels of caffeine.